Running a liquor store requires tremendous effort and hard work. The liquor industry has witnessed growth in the past years because of the increased number of individuals buying liquor. For your store to stand out above this competition, there are things you need to do.
Most consumers prefer purchasing liquor at convenience stores. To make them come back for more, you need to give an excellent in-store experience. Here are some tips that can help you improve your liquor store business.
- Design A Merchandising Layout
One way of attracting customers to your store is to design it for merchandising. The way you place your store’s fixtures can break or make the business. Your store should be designed in a manner that’ll allow customers to navigate the shop and easily find the products they’re searching for.
End unit shelving can help you to highlight some profitable and popular products. On the other hand, you can use wall unit shelving to merchandise products along the store’s perimeter. When you display different liquor types at the front of your store, it may maximize your profitability. The sales checkout counter should be in a position that allows customers to flow freely in and out of your store.
You should also use merchandising to enhance impulse buying. You can do this by paring two items that are often purchased together, like margarita mix and tequila.
- Understand The Preferences Of Your Customer
Giving your customers what they want may sound simple. However, it requires you to understand their preferences. One way of knowing what your customers like is by establishing an online presence to gather reviews. Social media platforms like Facebook and Instagram can give you great statistics of the liquor types that your customers love.
The other way of knowing what they like is to look at the statistics of liquor consumers in your county. You may find that some individuals love craft beers in some States more than others. If you’re in a state where people love such beers, ensure you stock them in your business because it’s likely that your local customers will also love them.
The other product you may want to stock in your store is cannabis-infused beer. As many states continue legalizing the use of Cannabis, liquor lovers are becoming more curious. Stocking such beer in your store may help you to satisfy their curious taste buds.
- Understand The Liquor You Sell
The internet has made it possible for anyone to find whatever information they want. However, some customers would still prefer to walk into a local store and talk to the attendant about the various options. Having a good knowledge of the liquor industry is crucial because it’ll enable you to assist customers in selecting liquor brands.
Furthermore, it’ll enable you to know which wines to mix with which spirits and those not to mix. With many liquor brands available for clients to select, individuals may have questions to ask. Knowing about the merchandise, you sell in your store may make you an authority for customers.
Your liquor store can be successful if you have the right tips to improve it. Designing a merchandising layout, understanding your customer’s preferences, and gathering knowledge on the types of liquor you sell, are but a few options that may help you gain a competitive edge.